The story
A general ad, an artistic one with the mark masked over a wall of real product screens, a five-ad commercial set and a wide board. Each master is HTML at one pixel per millimetre, converted into editable designs with live text.
AL-Arcade
Arabic outdoor and social ads for AL-Arcade: 3 by 2 metre billboards, delivered as editable files built from HTML masters.





A general ad, an artistic one with the mark masked over a wall of real product screens, a five-ad commercial set and a wide board. Each master is HTML at one pixel per millimetre, converted into editable designs with live text.

Two prospective brand partners, not signed
Animated sponsorship pitch sites for El3ab, each re-skinned for a prospective sponsor through the app’s own theme engine.
Open level
El3ab
Launch ads for El3ab’s café games: a social set and 3 by 2 metre billboards built around real app screens.
Open level
A public technological university
A university platform proposal drawn as an engineering drawing set, published on the web and as a paginated A4 edition from the same source.
Open levelIf you have a system to build, a game to make or a server that needs moving, I am one message away.
info@al-arcade.com