The story
This is how I pitch: not a document of promises, but the product already wearing the client’s identity. The page opens on the real ERP re-branded for the club next to a live phone, walks through twelve modules with real screens, then tells a day at the club while the page drives the phone.
The colours, the chamfered corners and the type come from the client’s own wordmark, and the logos were traced to vector. It ships in Arabic and English, and it was built in a day.
Hard parts cleared
- The client’s visual language rebuilt from their logos: palette, chamfered corners and a matching typeface.
- Real ERP screens from a demo copy re-branded for the club, never production data.
- A scroll story that drives a working app through postMessage, with deep links to any screen.
- Three clubs modelled as branches, with each facility pinned to the club that has it.
